Binance, the global cryptocurrency exchange, has announced that Binance Wallet recorded more that $5 billion in daily crypto wallet trading volume on May 19, 2025, capturing 95.3% of trading volume share tracked across 12 major wallets, according to Dune Analytics.
This surge is largely driven by Binance Alpha — an early-access discovery platform integrated into its Wallet and Exchange platform. Binance which was recently called for digital asset regulation in Kenya says Alpha empowers users to engage with high-potential Web3 projects before they become broadly available, and to benefit from exclusive Token Generation Events (TGEs) and airdrops that have demonstrated significant reward potential.
Alpha has already proven to be a potential pre-listing discovery tool: since its launch in December 2024, 18 tokens featured on Alpha have been listed on Spot — representing 43% of all new listings during that period.
Many projects choose Alpha to host their TGEs exclusively, attracted by strong liquidity and user engagement that this path offers. Thanks to this, Alpha users can enjoy early-stage access to high-potential Web3 projects at discounted token prices. Across the 15 TGEs launched via Binance Alpha in 2025, on average participants purchased tokens at prices nearly 8 times lower than their Day 1 closing price.
Alpha also rewards active participants with regular airdrops. Since the beginning of May, eight token airdrops have been distributed to Alpha users, delivering a cumulative value of $1,076 per user based on Day 1 closing prices.
“The rise of Binance Wallet signals more than just volume — it reflects a shift in how users want to engage with Web3,” said Winson Liu, Global Lead of Binance Wallet. “Alpha, now available on both Binance Wallet and Binance Exchange, is redefining how users discover early-stage projects and earn real rewards — we’re setting a new standard for user-first participation in Web3.”
Alpha Points: Powering Fair Access and Participation
Binance has introduced Alpha Points, a point-based system to ensure fairer access and reward genuine user engagement. The scoring system prioritizes active users based on their Alpha token purchases, trading volume, and supported asset balances across the Wallet and Exchange.
