The MultiChoice Talent Factory (MTF) East Africa Academy, in collaboration with Cameras Africa and Sony Middle East and Africa, recently hosted a two-day Advanced Cinematography Masterclass.
The event, which took place on 17th and 18th June, brought together over 50 senior and mid-level cinematographers from across East Africa to gain firsthand exposure to Sony’s next-generation digital cinematography technologies.
According to MTF East Africa Academy Director, Victoria Goro, “This masterclass underscores our commitment to building capacity and elevating the technical standards of African filmmaking. This collaboration with Sony is a testament to our vision of bridging the gap between creativity and technology, equipping East African filmmakers with the skills and tools to excel in an increasingly competitive industry.”
On his part, the Principal Secretary – State Department for Youth Affairs and Creative Economy, Fikirini Jacobs, applauded the initiative, stating: “ I appreciate Mulitchoice for the continuous support of the creative space both in the area of business and for empowering our young people with skills.”
Since 1999, Sony’s digital cinematography solutions have played a pivotal role in unlocking creative potential in film and TV production. Through continuous innovation and a deep understanding of cinematic needs, Sony remains a leader in helping storytellers realize their visions with precision and artistic control.
“Sony’s mission has always been to empower creators with technologies that blend performance with artistry,” said Timothy Fare-Mathews, the Sony Brand Ambassador for Middle East and Africa and facilitator. “We are excited to engage with East Africa’s vibrant cinematography community and share insights that can elevate storytelling in the region.”
Kenya Film Commission CEO Timothy Owase emphasized the role of partnerships in driving industry growth adding:
“Investing in skills is a sure way of creating opportunities for storytellers to tell stories. KFC’s mandate is to act as a catalyst for growth and development in the film industry. So our collaborative effort with MultiChoice gives us an edge to champion skill development in the industry.”
