Kenya Tapping the $6.3 Trillion Global Wellness Economy
Kenya has reaffirmed its ambition to be Africa’s premier wellness tourism hub, targeting an influx of both regional and international visitors seeking holistic, nature-immersive experiences. Kenya Tourism Board (KTB) CEO June Chepkemei underscored the board’s commitment to mainstream wellness offerings as a strategic growth area for the hospitality and tourism sector. Kenya has great potential […]
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