LG Electronics has unveiled a new line of high-performance dishwashers in Kenya, marking a strategic expansion of its smart home solutions portfolio in East Africa.
LG introduced three models, two stand-alone units in Matte Black and Platinum Silver, and one built-in model — all designed for the modern Kenyan household.
Speaking during the launch, LG Electronics East Africa Regional Marketing Head, Jane Kariuki, underscored the brand’s commitment to aligning innovation with local relevance.
“These products are the result of extensive market research and listening closely to what Kenyan families truly need,” Kariuki said. “We are introducing a new way of living, where smart technology becomes an essential partner in the home.”
The newly launched range incorporates LG’s flagship TrueSteam technology, which uses high-temperature steam as well as ensuring eliminating stubborn stains and less water spots on glasses, offering a superior level of hygiene. Combined with the Auto Open Dry feature, which automatically opens the door after the wash cycle to aid drying, these machines ensure spotless, moisture-free dishes without manual intervention. This feature also significantly reduces energy consumption by eliminating the need for heated drying cycles.
The models have been designed with energy conservation in mind. Kenyan consumers can expect up to 566% lower water usage compared to manual dishwashing, a particularly important feature in a country where many urban households report concerns about water reliability. Electricity consumption is also optimized through inverter technology that adjusts usage based on load size, contributing to lower utility bills, a growing concern for middle-class families in the current inflationary environment.
LG’s Home Solutions Product Marketing Manager for East Africa emphasized the versatility of the range. “These dishwashers are designed to blend into Kenyan homes and lives, with the built-in options for space-conscious layouts and the freestanding variants for households that need flexibility.”
Industry analysts note that the regional market for dishwashers is still in its infancy. However, Kenya has emerged as a key growth market, driven by increasing urbanization, rising disposable incomes, and shifting attitudes toward domestic labor and time management. LG’s move to localize its dishwasher offering, positions the company to lead this fast-growing segment.
In Kenya, LG has seen double-digit growth in its home appliances division for three consecutive years, with expectations that the new dishwasher line will accelerate this momentum.
Retail partners present at the launch expressed confidence in market potential. With local distribution already underway through LG Brand Shops, online platforms, and major electronics retailers, the company is targeting both individual consumers and corporate clients such as property developers, hospitality businesses, and serviced apartment operators.
