Sidian Bancassurance won big at the 2025 Think Business Insurance Awards, earning top honors for innovation, customer focus, and excellence in insurance delivery.
At the prestigious event held in Nairobi, the firm was named Most Customer-Centric Bancassurance Intermediary, a coveted award that recognizes organizations that place customer needs at the heart of their operations. The award underscores Sidian’s strategic commitment to delivering personalized, value-driven insurance solutions to both retail and SME customers.
In addition to its top honor, Sidian Bancassurance was also recognized in several key categories:
- 1st Runner-Up – Best in Non-Life & Non-Embedded Products
- 1st Runner-Up – Best in Life Products
- 2nd Runner-Up – Overall Best Bancassurance Intermediary
These awards position Sidian Bancassurance among the leading players in Kenya’s evolving insurance ecosystem, particularly for institutions that operate at the intersection of banking and insurance to enhance customer access to coverage.
Industry Recognition for Innovation and Inclusion
The annual Think Business Insurance Awards celebrate innovation, leadership, and outstanding performance within Kenya’s insurance industry. The 2025 edition brought together top-tier insurers, underwriters, brokers, agents, and bancassurance providers to recognize excellence across a wide range of categories.
Speaking after the ceremony, Chege Thumbi, CEO of Sidian Bank, hailed the awards as a strong affirmation of the bank’s mission and long-term vision:
“We are committed to making insurance not only accessible and affordable, but also relevant to the evolving needs of our customers. These awards validate the work we’ve done to bridge protection gaps across our markets. As the true Home of Biashara Banking, we’ll continue innovating and delivering solutions that uplift the financial well-being of our communities.”
Driving Financial Empowerment through Bancassurance
Since its inception, Sidian Bancassurance Intermediary has focused on designing scalable insurance solutions tailored for Kenya’s growing base of SMEs, entrepreneurs, and individual consumers. The company has continued to leverage its expansive branch network and digital platforms to offer a seamless customer experience,whether for life, health, asset, or business protection.
The firm’s achievements at the 2025 awards reflect not only its customer-first approach but also its strategic role in advancing financial inclusion. By embedding insurance into mainstream banking services, Sidian is helping ensure that more Kenyans have access to affordable and reliable financial protection.
As Sidian Bank continues to execute its growth strategy, its bancassurance subsidiary is expected to play a central role in deepening insurance penetration and enhancing resilience across the country’s economic segments.
