NCBA Bank is expanding its push to turn money sent home by Kenyans living abroad into longer-term investments, targeting a diaspora market that is increasingly using overseas income to buy property, build businesses and accumulate wealth in Kenya.
The lender’s latest push followed a multi-city engagement tour in the United Kingdom, part of its 2026 Diaspora Market Activation Programme, which has also taken the bank to Australia and the United States.
NCBA said its earlier engagements in Australia and the US reached more than 3,000 Kenyans, with property financing and wealth management among the main areas of interest.
“The diaspora opportunity is evolving. Kenyans abroad are not only supporting families through remittances; they are building businesses, buying property, investing and planning for their financial futures,” Dennis Njau, Group Director of Retail Banking at NCBA, said following the UK tour.
The bank is positioning its diaspora business around a broader shift in how Kenyans overseas use their earnings, moving beyond household support toward property ownership, investment and business creation.
Property financing was a major focus of the UK engagements, with NCBA promoting financing for land purchases, home construction and other building projects. Its EasyBuild offering provides customers with a structured construction process supported by professionals, allowing diaspora customers to maintain greater oversight of projects while abroad.
NCBA is also targeting customers looking to deploy their savings into investment products and wealth management services in Kenya, including advisory support aimed at portfolio diversification and long-term wealth preservation.
Digital banking is central to the proposition, allowing customers living overseas to access accounts, manage finances and transact across borders without having to be physically present in Kenya.
The bank’s diaspora offering spans accounts, international money transfers, foreign exchange, asset finance, secured lending, insurance and wealth management.
The strategy comes as remittances remain an important source of foreign currency for Kenya, while financial institutions increasingly seek to capture a larger share of the money flowing from diaspora incomes into property, investments and businesses.
For NCBA, that creates an opportunity to deepen relationships with customers beyond the initial transfer of funds by providing financing and investment products for the money that eventually enters Kenya.
The UK campaign follows similar engagements in Adelaide, Brisbane, Melbourne and Perth in Australia and several US states as the bank seeks to build a more consistent diaspora proposition across major markets where Kenyans live and work.
NCBA said the programme is part of its broader “Banking on Belief, Empowering Ambition” brand promise and its strategy of providing customers with financial services that can be accessed from wherever they are in the world.
