KCB Group Plc, RUBIS Energy Kenya and the Kenya Tourism Board have launched a campaign to promote more accessible tourism in Kenya, using a five-day journey by six creators with disabilities to showcase destinations from perspectives beyond conventional visual travel content.
The “Kenya Beyond Sight” campaign will take the creators through Kenya’s eastern and coastal regions, where they will document tourism experiences while highlighting how people with different disabilities navigate transport, attractions, accommodation and other parts of the travel ecosystem.
The creators taking part are J-Supercharge, Denno Music, Sammy Brayo, Nancy Cosy, Chelah Richards and Delvin Obara.
The campaign is also giving KCB an opportunity to promote its cashless-payment services, with participants using the bank’s debit and prepaid cards for accommodation, transport, dining and entrance fees during the trip.
“Kenya Beyond Sight is a practical expression of what our brand purpose For People. For Better means,” KCB Group Director of Marketing and Communication Rosalind Gichuru said at the launch.
The partnership brings together financial services, energy and tourism players at a time when Kenya is seeking to broaden its tourism offering and distribute the economic benefits of travel across more destinations and communities.
RUBiS Energy Kenya is supporting the trip through its network of service stations, covering fuel costs and providing Enjoy Shop vouchers for snacks, refreshments and other essentials.
The Kenya Tourism Board is coordinating destination access and marketing, including complimentary entry to Malindi Marine National Park through the Kenya Wildlife Service. It also connected the team with Accessible Travel Kenya, which designed the itinerary around the group’s accessibility requirements and will provide transportation to the Coast.
The travelers will also receive complimentary access to Haller Park, provided by Bamburi Cement.
“As the Kenya Tourism Board, we believe that our destination must be accessible, welcoming and enjoyable to all visitors,” KTB Chief Executive Officer June Chepkemei said.
Kenya’s tourism industry generated $12.7 billion in economic activity in 2025, equivalent to 9.3% of gross domestic product, and supported about 1.8 million jobs, according to the World Travel & Tourism Council’s 2026 Economic Impact Research.
The scale of the industry has increased the importance of expanding participation in tourism beyond traditional visitor segments. For businesses, that includes considering accessibility across accommodation, transport, attractions, tour operations and payment services.
The creators will publish their experiences through social media and other media channels, combining destination storytelling with practical observations about traveling with disabilities.
KCB said the campaign supports its sustainability agenda, including the United Nations Sustainable Development Goals on decent work and economic growth, reduced inequalities and partnerships for development.
